Multi-Color Malaysia is one of the market leaders for premium label solutions in Southeast Asia. We serve customers from a wide range of industries including Home & Personal Care, Specialty, Food & Beverage and Healthcare. We are equipped with a full range of machines in flexography, rotogravure, letterpress and digital printing as well as AVT inspection systems. Our Kuala Lumpur facility maintains the following ISO Management Systems: ISO9001 Quality Management System, ISO14001 Environment Management System and ISO/TS16949 Automotive Quality Management System and GMP certification.
A Consumer Product Goods customer wanted to run a promotional campaign to stimulate brand awareness, however through the more traditional medium of newspapers versus on product or on shelf approach, and our KL MCC group was the label group to deliver on this unique concept. This program drove customers to the website for a “chance to win” while delivering on the fundamentals required to create such a promotional program through this nontraditional medium: (1) the ability to manage and print a random variable print code, and (2) to deliver scratch and win individual labels to the front of the newspaper.
Poiché perseguiamo l'innovazione e il miglioramento continuo, investiamo costantemente in nuove tecnologie, nuovi materiali e nuovi processi, per rimanere sempre all'avanguardia nel nostro settore industriale, definendo nuovi standard qualitativi per le etichette premium. Dai materiali grezzi al prodotto finito, il nostro team di Ricerca e Sviluppo si concentra sulla creazione di nuovi prodotti e di nuove soluzioni che aiutino a rafforzare il marchio e a incentivare le vendite.
THEME PARK WRISTBAND
A theme park wristband is provided to visitors as identification of a valid ticket. To help reduce counterfeiting, we incorporated overt security features in thermochromic ink, irreversible coin reactive ink and holographic strips.
HEIGHTEN TACTILE EFFECT
Marketing concept is to sell the idea of special engine lubricant for vehicles constantly in heavy traffic crawl. To create a unique effect that could interact with consumer by feel the roughness of engine if DO NOT use this lubricant. The heighten tactile effect is printed using DW screen mesh where ceramic SLG E-spheres is added to create a coarse texture when you run your finger over it.
Create a multi-dimensional appearance through the use of a registered matte/gloss varnish to give your brand design depth and complexity on shelf.