FOOD & BEVERAGE

BRAND NEWS

THE JOY OF BOLIVIAN LIFE: MCC BRINGS THE CARNIVAL SPIRIT TO PACENA BEER

Bolivia is famous for its carnival that fills the country with joy, hubbub, music and parties. Beer is an important part of the celebration.

Again, this year our customer, Cerveceria Boliviana Nacional S.A., wanted to bring the spirit of the carnival to its products in a way that captures the diversity and artistic culture of Bolivia.

Cerveceria Boliviana Nacional S.A partnered with Multi-Color Corporation to bring to life eight beautiful pieces of art created by local artists, making them visible and accessible to consumers all around the country.

Multi-Color’s solution – a multiple image label, gravure printed with high-gloss metallic inks. The label mix reflects the quality of the artwork conveying the diversity of the celebration in every pack and the joy in every bottle to be opened.