FOOD & BEVERAGE

BRAND NEWS

HEINEKEN FORMULA 1

In 2016 Heineken announced its Global Partnership with Formula 1®. Heineken is the F1 title partner of three Formula 1 Grands Prix (China, Italy and Mexico) and is the exclusive Global Beer Partner. It has recently been announced, due to Heineken’s sponsorship role that, after 35 years, the Grand Prix will return to Zandvoort in…

Mumm Art Edition 2019

This year, Mumm launched their fifth Art Edition visualised by renowned German photographer Kristian Schuller. The sparkling wine brand opted to use photographs for the basis of the label design on this limited edition. Renowned for his fashion photography, Schuller used the elegance and detail of three dresses to transform the labels into pieces of…

FLYING FISH #AddSomeFlavour

SAB brand Flying Fish is a flavoured beer, first of its kind in South Africa. Aimed at a youthful and trendy audience the brand appeals to those looking to try something different. Their hashtag #addsomeflavour applies not only to the brew but also to their whole brand philosophy of making life a bit more interesting:…

CHEERS, PROST, CIN-CIN!

For the past few years Heineken in France has embarked upon a vibrant summer campaign featuring mixed design, pressure sensitive labels. Consumers appreciate the collectible and variable element of the designs and the promotion has received a fantastic market response. Multi-Color have been proudly printing the variable labels since the campaign began in 2016 with…

STAND OUT FROM THE CROWD

As developed markets have become more saturated, consumers are increasingly looking for differentiation and individualisation. With digital and gravure printing options MCC’s Multiple image labels allow individuals to express themselves through their purchasing decision. HiteJinro, Koreas No. 1 alcoholic drink company have and Multi-Color have had a successful partnership for decades. A partnership driven by…

Embellishments to enhance your label

With 69% of global consumers believing increased wealth or income is important in creating a feeling of wellbeing or wellness there is a growing trend for craft beers and spirits with tailored, premium packaging. (Source: GlobalData) Multi-Color’s specialists work closely with your brand team to explore a variety of high-end embellishments, like this rare edition…